A/B testing intelligence
Stop tracking A/B tests in spreadsheets.
Centralize your A/B test results in one workspace and uncover the signals that drive smarter future experiments.
Control CVR
5.00%
Experiment CVR
5.41%
Uplift Analysis
Strong positive
+8.2% observed lift
The experiment shows a clear improvement, with all three signals supporting the result.
Statistically significantPass
Likely an improvementPass
Limited downside riskPass
Experiments
An organized workspace for your A/B testing history.
Experiments
| Name | Lift | Assessment | Started | Ended |
|---|---|---|---|---|
| PDP recommendation moduleProduct page cross-sells | +6.8% | StrongStrong positive | Apr 23 | May 7 |
| Homepage navigation cleanupHomepage navigation test | +1.1% | WeakWeak positive | Apr 18 | May 2 |
| Cart summary layout rewriteCart layout rewrite | -2.4% | NegativeNegative | Apr 10 | Apr 24 |
| PDP sizing guide placementPDP sizing guide | +3.2% | StrongStrong positive | Apr 5 | Apr 19 |
Store results, screenshots, and learnings from every experiment in one centralized library.
Explore the platformExperiments
| Name | Lift | Assessment | Started | Ended |
|---|---|---|---|---|
| PDP recommendation moduleProduct page cross-sells | +6.8% | StrongStrong positive | Apr 23 | May 7 |
| Homepage navigation cleanupHomepage navigation test | +1.1% | WeakWeak positive | Apr 18 | May 2 |
| Cart summary layout rewriteCart layout rewrite | -2.4% | NegativeNegative | Apr 10 | Apr 24 |
| PDP sizing guide placementPDP sizing guide | +3.2% | StrongStrong positive | Apr 5 | Apr 19 |
Insights
Identify patterns & gaps in your experimentation strategy.
PatternWin rateStrength
Cross-sell modules on product pages
100%StrongShipping and returns messaging
75%ModerateBroad cart layout changes
28%LowPatternWin rateStrength
Cross-sell modules on product pages
100%StrongShipping and returns messaging
75%ModerateBroad cart layout changes
28%LowConnect results across experiments to identify repeatable learnings and future opportunties.
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