Uplift

Terms of Service

Last updated: July 25, 2026

These Terms of Service (“Terms”) govern your access to and use of Uplift (“Uplift,” “we,” “our,” or “us”), including our website, Experiments, on-site testing through the Uplift Tag, AI assistant, analytics, insights, experimentation tools, and related services.

By accessing or using Uplift, you agree to these Terms. If you do not agree to these Terms, do not use the service.

1. Eligibility

You must be at least 18 years old to use Uplift.

By using the platform, you represent and warrant that:

  • You are at least 18 years old
  • You have the authority to enter into these Terms
  • If you are using Uplift on behalf of a company or organization, you have authority to bind that company or organization to these Terms
  • Your use of Uplift will comply with applicable laws
  • You are using the service for lawful business or professional purposes

2. The Service

Uplift provides tools for storing, organizing, analyzing, and learning from experimentation and A/B testing data.

Features may include:

  • Experiment tracking
  • Results dashboards
  • Statistical analysis
  • Experiment summaries
  • Insights and recommendations
  • Pattern detection
  • Benchmarking
  • On-site A/B testing deployed to your website through the Uplift tag
  • AI assistants and AI-powered features
  • Experimentation planning tools
  • Uploads, screenshots, files, and related experiment records
  • Reporting, exports, and other workflow tools

Uplift's AI assistant and AI-powered features may help users ask questions about experiment history, identify patterns, summarize past test results, suggest what to prioritize next, draft or refine hypotheses, generate analysis, and provide other experimentation-related recommendations.

The platform is actively evolving, and features may change substantially over time. We may add, modify, limit, suspend, discontinue, or remove any feature or part of the service at any time.

3. Beta and Experimental Features

Uplift is currently an evolving product and may include beta, experimental, early-access, or preview features.

Features, including Insights, AI assistant functionality, AI-powered recommendations, statistical tools, calculators, and automated analysis, may:

  • Be incomplete
  • Produce inaccurate, unreliable, or unexpected outputs
  • Change without notice
  • Become temporarily unavailable
  • Be modified or discontinued at any time
  • Contain bugs, errors, or limitations
  • Depend on third-party systems or providers

You understand and agree that beta and experimental features are provided on an "as-is" and "as-available" basis.

4. Accounts and Authentication

You are responsible for:

  • Maintaining access to your account
  • Securing your email account and authentication methods
  • Keeping your account information accurate
  • All activity occurring under your account
  • Ensuring that anyone who accesses Uplift through your account or organization complies with these Terms

We may suspend or terminate accounts for:

  • Violations of these Terms
  • Fraudulent, abusive, or unlawful activity
  • Non-payment
  • Security concerns
  • Legal, compliance, or operational risk
  • Misuse of the platform
  • Activity that may harm Uplift, other users, third-party providers, or the integrity of the service

5. User Content

You retain ownership of content you upload, submit, enter, import, or otherwise provide to Uplift, including:

  • Experiment data
  • Screenshots
  • Files
  • Notes
  • Prompts
  • Descriptions
  • Hypotheses
  • Test results
  • Metrics
  • Account and organization information
  • Other uploaded or submitted materials

Collectively, this is "User Content."

By submitting User Content to Uplift, you grant Uplift a worldwide, non-exclusive, royalty-free license to host, store, copy, process, transmit, analyze, display, reproduce, modify, create derivative works from, and otherwise use User Content as reasonably necessary or useful to:

  • Provide, operate, maintain, and secure the platform
  • Display your data back to you
  • Generate dashboards, insights, summaries, reports, and recommendations
  • Power AI assistant features and AI-powered functionality
  • Generate AI outputs
  • Analyze experiment history and platform usage
  • Develop, test, train, evaluate, and improve Uplift's systems, models, algorithms, prompts, workflows, and product features
  • Create aggregated, anonymized, or de-identified data, insights, benchmarks, and product improvements
  • Provide support, debug issues, and monitor performance
  • Comply with legal obligations and enforce these Terms

You represent and warrant that:

  • You have all necessary rights, permissions, and authority to submit User Content to Uplift
  • Your User Content does not violate applicable laws, contracts, privacy rights, intellectual property rights, or other third-party rights
  • Your User Content may be processed by Uplift and its service providers, including AI service providers, as described in these Terms and our Privacy Policy
  • You will not upload or submit unlawful, infringing, unauthorized, or harmful material

6. Sensitive Information

Uplift is not designed to store or process sensitive personal information, regulated personal data, protected health information, payment card numbers, government identification numbers, or confidential customer-level data.

You agree not to upload, submit, enter into the AI assistant, or otherwise provide to Uplift any sensitive, regulated, or highly confidential information unless you have all rights, permissions, consents, and legal authority necessary to do so.

This includes, without limitation:

  • Payment card information
  • Health information
  • Government-issued identifiers
  • Sensitive personal information
  • Confidential customer data
  • Regulated data
  • Trade secrets or highly confidential third-party business information
  • Personal information you are not authorized to submit
  • Data subject to legal or contractual restrictions that would prevent processing by Uplift or its service providers

You are solely responsible for reviewing the information you submit to Uplift and ensuring that it is appropriate for processing by Uplift, its service providers, and AI-powered systems.

7. Aggregated, Anonymized, and De-Identified Data

You agree that Uplift may generate and use aggregated, anonymized, or de-identified data derived from use of the platform for purposes including:

  • Improving the product
  • Benchmarking
  • Statistical analysis
  • Insights generation
  • Industry reporting
  • AI and machine learning development
  • Product research and development
  • Developing future features, models, tools, and services

Such data will not intentionally identify individual users or organizations. We may use and disclose aggregated, anonymized, or de-identified data without restriction.

8. AI Assistant and Automated Features

Uplift may provide AI-assisted, automated, algorithmic, or machine-learning-powered features, including an AI assistant.

These features may generate:

  • Summaries
  • Recommendations
  • Analyses
  • Hypotheses
  • Prioritization suggestions
  • Pattern detection
  • Experiment insights
  • Draft text
  • Explanations
  • Benchmarks
  • Other outputs based on User Content, experiment data, account context, platform interactions, uploaded materials, or other available information

AI-powered features may process information from your Uplift account, including experiment data, screenshots, files, uploads, notes, metrics, prompts, responses, metadata, account information, billing or subscription status, and usage information.

AI outputs:

  • Are informational only
  • May be incomplete, inaccurate, misleading, outdated, or unsuitable for your specific circumstances
  • May not reflect statistically valid conclusions
  • May not identify all relevant risks, limitations, or assumptions
  • May be based on incomplete or incorrect data
  • Should not be relied upon as guarantees of business outcomes, revenue impact, conversion improvement, statistical correctness, or future performance
  • Are not professional, legal, financial, tax, accounting, or business advice

You are solely responsible for:

  • Reviewing AI outputs
  • Validating recommendations
  • Evaluating experiment quality
  • Confirming statistical methods and assumptions
  • Deciding whether and how to act on outputs
  • Making business, product, marketing, financial, legal, operational, and experimentation decisions
  • Ensuring your use of AI outputs complies with applicable laws, contracts, and internal policies

You should not rely on AI outputs without independent review.

9. Third-Party AI Providers

Uplift may use third-party AI service providers, including OpenAI, to provide AI assistant features and other AI-powered functionality.

By using Uplift, you understand that User Content, prompts, outputs, uploaded materials, experiment data, account context, metadata, and related information may be sent to, processed by, stored by, or otherwise handled by third-party AI providers and other service providers.

Third-party AI providers may process information according to their own terms, privacy policies, data processing terms, security practices, retention practices, and technical settings. We may change, add, or remove AI providers over time.

Your use of AI-powered features is also governed by our Privacy Policy.

10. Human Review and Logs

Uplift may log prompts, AI outputs, experiment data, account activity, platform interactions, and related information.

Authorized Uplift personnel may review User Content, AI assistant conversations, AI outputs, logs, account information, uploaded content, and related data to:

  • Operate and improve the platform
  • Provide support
  • Debug errors
  • Monitor AI assistant performance
  • Improve product quality
  • Investigate abuse or security issues
  • Enforce these Terms
  • Comply with legal obligations

You should not submit anything to Uplift or the AI assistant that you do not want Uplift personnel or service providers to process or review as described in these Terms and our Privacy Policy.

11. Acceptable Use

You agree not to:

  • Use the platform unlawfully
  • Upload malicious software or harmful content
  • Upload or submit content that violates third-party rights
  • Submit sensitive, regulated, confidential, or unauthorized data in violation of these Terms
  • Reverse engineer, decompile, or attempt to extract the source code or underlying systems of the platform
  • Attempt unauthorized access to Uplift, other accounts, systems, networks, or data
  • Interfere with platform operations
  • Abuse APIs, automations, infrastructure, billing systems, or usage limits
  • Circumvent security controls or access restrictions
  • Use the platform to infringe intellectual property, privacy, publicity, or contractual rights
  • Use the AI assistant to generate unlawful, harmful, abusive, deceptive, infringing, or unauthorized content
  • Attempt to extract system prompts, hidden instructions, model behavior, proprietary data, or protected platform information
  • Use outputs to develop a competing product or service in violation of applicable law or contractual obligations
  • Misrepresent AI-generated outputs as independently verified, guaranteed, or certified by Uplift
  • Use the platform in a way that creates legal, security, reputational, or operational risk for Uplift

We may investigate and take action against any use that we believe violates these Terms or may harm Uplift, users, service providers, or third parties.

12. On-Site Testing and the Uplift Tag

Uplift offers on-site A/B testing features that deploy experiments to your website through a JavaScript snippet (the "Uplift Tag") and, where applicable, companion components such as a Shopify customer-events pixel.

The Uplift Tag runs on your website, assigns visitors to experiment variants, applies the variant changes you configure (including CSS, JavaScript, and content changes you author), stores identifiers in visitors' browsers (for example in localStorage) to keep variant assignment and measurement consistent, and reports measurement data to Uplift ("End User Data"). Depending on the data-collection mode you enable, End User Data may include pseudonymous visitor identifiers, session identifiers, device and browser type, coarse location, landing pages, traffic sources, new-versus-returning status, order identifiers, order revenue amounts, and any conversion or on-site behavior events you choose to define and track.

You define which events the Uplift Tag records, and you may define events beyond those Uplift provides by default. Some events are detected by the Uplift Tag itself; others you fire from your own website code using the Uplift Tag's JavaScript API (for example uplift.track("your_event")). For an event you define, Uplift records the event name you chose, an optional numeric value and order identifier you supply, and the fact that a visitor completed it, together with the visitor and segment fields described above; the Uplift Tag does not read the text, content, or attributes of the page elements involved.

Customer-defined events are managed by you end to end. You alone decide which events exist, what they are named, where in your website code they fire, when they fire, and what values you pass to them. You are solely responsible for ensuring that you do not transmit personal, sensitive, special-category, or otherwise restricted information to Uplift through any event — including through event names, values, and order identifiers — and for obtaining every consent, notice, and legal basis required from your visitors before any such event fires. You accept full liability for the data you cause to be transmitted to and stored by Uplift through customer-defined events, and you will indemnify Uplift in accordance with the Indemnification section for any claim arising from that data. Uplift does not review, monitor, or validate the events you configure or the data they carry.

You acknowledge and agree that:

  • You choose whether to install the Uplift Tag, which pages it runs on, which experiments run, and which data-collection mode is enabled
  • Variant changes are authored or approved by you and run on your website at your direction; Uplift does not review, test, or approve your variant code
  • Anyone you grant experiment-edit access can deploy code to pages running the Uplift Tag, and you are solely responsible for controlling that access
  • You are solely responsible for testing every experiment and variant on your own website before launch and while it runs
  • The Uplift Tag may briefly hide or alter page rendering while variants are applied (anti-flicker behavior), and you accept the rendering behavior of the Uplift Tag
  • Site keys are public identifiers, and tag-collected metrics can be affected by ad blockers, browser privacy features, network conditions, misconfiguration, or third-party interference; Uplift does not warrant the accuracy, completeness, or integrity of tag-collected metrics
  • If the platform is unavailable or degraded, experiments may stop, resume, apply stale configuration, or default to control behavior, and you accept these operational characteristics
  • Uplift is not responsible or liable for the effects of the Uplift Tag, your experiments, or your variant code on your website, including performance, rendering, SEO, availability, conversion rates, revenue, or user experience

Where the Uplift Tag or its companion components run inside or alongside third-party platforms (for example Shopify), your use of those integrations is also governed by your agreements with those platforms, and you are solely responsible for complying with their terms.

13. End User Data, Privacy, and Processor Roles

As between you and Uplift, you are the data controller (or "business") for End User Data, and Uplift acts as your data processor (or "service provider").

End User Data is User Content under these Terms, and you license it to Uplift as described in Section 5 — provided that visitor-level End User Data is used only to provide, operate, secure, support, and improve the services for you, and is not used for cross-customer benchmarking or profiling. Uplift may create and use aggregated, de-identified statistics derived from End User Data (for example win rates, lift distributions, and test-duration norms) that do not identify and cannot reasonably be linked to any visitor, customer, or storefront, without restriction.

You are solely responsible for:

  • Providing all legally required notices to your website visitors, including disclosing your use of Uplift and the categories of data collected in your own privacy policy
  • Obtaining and maintaining all legally required consents (including cookie and ePrivacy consents for identifiers stored in visitors' browsers) before and while the Uplift Tag runs
  • Configuring when and whether the Uplift Tag loads (including behind a consent-management platform) so that your use complies with GDPR, UK GDPR, CCPA/CPRA, ePrivacy rules, and all other applicable laws
  • Honoring visitor rights requests and opt-outs, and instructing Uplift where deletion of End User Data is required
  • The lawfulness of the data you cause the Uplift Tag to collect, including any order identifiers or other information you consider personal or confidential

Where GDPR-style data protection laws apply to End User Data, the following also applies: Uplift will process End User Data only to provide the services and in accordance with your documented instructions (these Terms and your configuration of the services); will ensure personnel processing End User Data are bound by confidentiality obligations; may engage subprocessors (such as hosting, storage, and infrastructure providers) and remains responsible for their performance; will implement reasonable technical and organizational security measures; will provide reasonable assistance, at your expense, with data subject requests and other compliance obligations that apply to you; will notify you without undue delay after becoming aware of a personal data breach affecting End User Data; and will delete or return End User Data upon your written request following termination, subject to backups and legal retention requirements. You are responsible for the lawfulness of the processing instructions you give. A separate data processing agreement is available on request.

You represent and warrant that your websites and applications running the Uplift Tag are not directed to children under 13 (or the applicable age of digital consent in the relevant jurisdiction) and that you will not use the services to knowingly collect personal information from children.

14. Subscriptions, Billing, and Trials

Certain features may require a paid subscription.

Subscriptions:

  • Renew automatically on a monthly basis unless canceled
  • May include free trial periods
  • Are billed in advance
  • May be subject to usage limits, plan limits, feature limits, or account limits

Payments are processed by third-party payment providers such as Stripe. By purchasing a subscription, you also agree to the applicable terms and policies of those providers.

You authorize recurring billing for active subscriptions.

Except where required by law:

  • Payments are non-refundable
  • Partial billing periods are not refunded
  • Free trials may convert to paid subscriptions unless canceled before the trial ends

We may:

  • Change pricing
  • Modify plans
  • Add or remove features
  • Introduce usage limits
  • Change trial terms
  • Change billing practices

We will provide reasonable notice where appropriate.

15. Availability and Service Changes

We do not guarantee uninterrupted access to the platform.

Uplift may experience:

  • Downtime
  • Bugs
  • Delays
  • Data loss
  • Interruptions
  • Feature instability
  • AI provider outages
  • Third-party service failures
  • Uplift Tag or experiment-delivery interruptions (experiments may stop, resume, or default to control behavior)
  • Inaccurate or incomplete outputs
  • Performance issues

We reserve the right to modify, suspend, limit, or discontinue any part of the service at any time.

16. Data Retention and Deletion

Users may delete certain experiment data directly through the platform where that functionality is available.

Some account, platform, AI, log, billing, backup, analytics, or operational data may continue to be retained:

  • For legal, security, operational, product improvement, or backup purposes
  • As reasonably necessary to operate, secure, and improve the service
  • To comply with legal, tax, accounting, or compliance obligations
  • As described in our Privacy Policy

Deletion requests may be submitted by contacting us directly.

Deletion may not result in immediate or complete deletion from backups, logs, analytics records, de-identified datasets, aggregated data, billing records, legal records, or data we are required or permitted to retain.

17. Intellectual Property

The platform, including its software, design, branding, interfaces, workflows, algorithms, insights systems, AI systems, prompts, models, recommendations, outputs generated by platform functionality, and related technology, is owned by Uplift or its licensors and is protected by intellectual property laws.

These Terms do not grant you ownership of the platform, underlying technology, AI systems, models, prompts, workflows, designs, trademarks, or other Uplift intellectual property.

Subject to your compliance with these Terms, Uplift grants you a limited, non-exclusive, non-transferable, revocable right to access and use the platform for your internal business purposes.

You may use AI outputs and other outputs generated for you through the platform for your internal business purposes, subject to these Terms. You are responsible for ensuring that your use of outputs does not violate applicable law or third-party rights.

18. Feedback

If you provide feedback, suggestions, ideas, requests, or recommendations about Uplift, you grant Uplift the right to use them without restriction or compensation to you.

We may use feedback to improve, modify, market, or develop the platform, including AI-powered features.

19. Privacy

Your use of the platform is also governed by our Privacy Policy.

Please review the Privacy Policy carefully. It explains how we collect, use, disclose, and retain information, including information processed by the AI assistant and third-party AI providers.

20. Disclaimer of Warranties

THE PLATFORM IS PROVIDED "AS IS" AND "AS AVAILABLE."

TO THE MAXIMUM EXTENT PERMITTED BY LAW, UPLIFT DISCLAIMS ALL WARRANTIES, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING WARRANTIES OF:

  • MERCHANTABILITY
  • FITNESS FOR A PARTICULAR PURPOSE
  • NON-INFRINGEMENT
  • ACCURACY
  • RELIABILITY
  • AVAILABILITY
  • SECURITY
  • ERROR-FREE OPERATION
  • STATISTICAL CORRECTNESS
  • BUSINESS PERFORMANCE
  • REVENUE IMPACT
  • CONVERSION IMPROVEMENT
  • SUITABILITY OF AI-GENERATED OUTPUTS
  • ACCURACY OR INTEGRITY OF TAG-COLLECTED METRICS
  • EFFECTS OF THE UPLIFT TAG OR EXPERIMENTS ON YOUR WEBSITE

We do not guarantee:

  • Experiment outcomes
  • Revenue impact
  • Conversion improvements
  • Accuracy of insights or recommendations
  • Reliability, completeness, or correctness of AI-generated outputs
  • Statistical validity
  • Continuous platform availability
  • That bugs or errors will be corrected
  • That outputs will meet your business needs
  • That third-party services will remain available or unchanged
  • That the Uplift Tag will be available, error-free, or free of rendering effects on your website

You use Uplift and rely on any outputs at your own risk.

21. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, UPLIFT SHALL NOT BE LIABLE FOR:

  • INDIRECT DAMAGES
  • INCIDENTAL DAMAGES
  • SPECIAL DAMAGES
  • CONSEQUENTIAL DAMAGES
  • EXEMPLARY OR PUNITIVE DAMAGES
  • LOST PROFITS
  • LOST REVENUE
  • LOST BUSINESS OPPORTUNITIES
  • BUSINESS INTERRUPTION
  • DATA LOSS
  • LOSS OF GOODWILL
  • COSTS OF SUBSTITUTE SERVICES
  • DECISIONS MADE USING THE PLATFORM
  • TESTS, LAUNCHES, ROLLOUTS, OR BUSINESS ACTIONS BASED ON PLATFORM OUTPUTS
  • RELIANCE ON AI-GENERATED OUTPUTS
  • EFFECTS OF THE UPLIFT TAG, YOUR EXPERIMENTS, OR YOUR VARIANT CODE ON YOUR WEBSITE, INCLUDING SITE BREAKAGE, PERFORMANCE, RENDERING, SEO, LOST SALES, OR LOST CONVERSIONS
  • YOUR FAILURE TO OBTAIN END-USER CONSENTS OR OTHERWISE COMPLY WITH PRIVACY LAWS APPLICABLE TO YOUR WEBSITES
  • THIRD-PARTY SERVICE FAILURES
  • UNAUTHORIZED ACCESS BEYOND OUR REASONABLE CONTROL

OUR TOTAL LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATING TO THESE TERMS OR THE PLATFORM SHALL NOT EXCEED THE AMOUNT PAID TO UPLIFT BY YOU IN THE ONE (1) MONTH PRIOR TO THE EVENT GIVING RISE TO THE CLAIM. THIS CAP APPLIES TO ALL FEATURES OF THE PLATFORM, INCLUDING ON-SITE TESTING AND THE UPLIFT TAG.

22. Indemnification

You agree to indemnify, defend, and hold harmless Uplift and its affiliates, officers, directors, employees, contractors, service providers, and agents from and against claims, damages, liabilities, losses, costs, and expenses, including reasonable attorneys' fees, arising from or related to:

  • Your use of the platform
  • Your User Content
  • Your prompts, uploads, or submissions
  • Your use of AI outputs
  • Your violation of these Terms
  • Your violation of applicable law
  • Your infringement or alleged infringement of third-party rights
  • Your business decisions, experiments, launches, or actions based on the platform
  • Your experiments, variant code, and use of the Uplift Tag on your websites, including any effect on your website or its visitors
  • End User Data, including any failure to provide required notices, obtain required consents, honor opt-outs, or otherwise comply with privacy laws applicable to your websites
  • Any sensitive, regulated, confidential, or unauthorized information you submit to Uplift

23. Suspension and Termination

We may suspend or terminate your access to Uplift at any time if we believe:

  • You violated these Terms
  • Your use creates legal, security, compliance, reputational, or operational risk
  • Your account is associated with abuse, fraud, or misuse
  • Payment is overdue
  • We are required to do so by law
  • Continuing to provide the service is no longer commercially or operationally feasible

You may stop using Uplift at any time. Cancellation of a subscription does not automatically delete all account data, logs, backups, billing records, or retained information.

Sections that by their nature should survive termination will survive, including sections related to User Content licenses, aggregated data, AI outputs, intellectual property, disclaimers, limitation of liability, indemnification, arbitration, governing law, and privacy.

24. Arbitration and Class Action Waiver

Any dispute arising out of or relating to these Terms or the platform shall be resolved through binding individual arbitration in the State of Utah, except where prohibited by applicable law.

You agree:

  • To resolve disputes individually
  • Not to participate in class actions
  • Not to bring claims as a plaintiff or class member in any class, consolidated, or representative proceeding
  • Not to seek class-wide relief

You waive any right to a jury trial to the extent permitted by law.

25. Governing Law

These Terms are governed by the laws of the State of Utah, without regard to conflict of law principles.

To the extent any dispute is not subject to arbitration, you agree to the exclusive jurisdiction and venue of the state and federal courts located in Utah.

26. Changes to These Terms

We may update these Terms from time to time.

If we make material changes, we may provide notice through the platform, by email, or by other appropriate means. The updated Terms will be effective when posted unless otherwise stated.

Continued use of the platform after changes become effective constitutes acceptance of the revised Terms.

27. Contact

If you have questions about these Terms, contact us at:

support@withuplift.co