Terms of Service

Last updated: May 15, 2026

These Terms of Service (“Terms”) govern your access to and use of Uplift (“Uplift”, “we”, “our”, or “us”). By accessing or using the platform, you agree to these Terms.

If you do not agree to these Terms, do not use the service.

1. Eligibility

You must be at least 18 years old to use Uplift.

By using the platform, you represent that:

  • You have the authority to enter into these Terms
  • Your use complies with applicable laws
  • You are using the service for lawful business or professional purposes

2. The Service

Uplift provides tools for storing, organizing, analyzing, and learning from experimentation and A/B testing data.

Features may include:

  • Experiment tracking
  • Statistical analysis
  • Insights and recommendations
  • Benchmarking
  • AI-assisted analysis
  • Experimentation planning tools

The platform is actively evolving, and features may change substantially over time.

3. Beta Features

Uplift is currently an evolving product and may include beta, experimental, or early-access features.

Features, including Insights and AI-powered functionality, may:

  • Be incomplete
  • Produce inaccurate or unreliable outputs
  • Change without notice
  • Become temporarily unavailable
  • Be modified or discontinued at any time

You understand and agree that beta features are provided on an “as-is” and “as-available” basis.

4. Accounts & Authentication

You are responsible for:

  • Maintaining access to your account
  • Securing your email account and authentication methods
  • All activity occurring under your account

We may suspend or terminate accounts for:

  • Violations of these Terms
  • Fraudulent or abusive activity
  • Non-payment
  • Security concerns
  • Legal or operational risk
  • Misuse of the platform

5. User Content

You retain ownership of content you upload or submit to Uplift, including:

  • Experiment data
  • Screenshots
  • Files
  • Notes
  • Descriptions
  • Other uploaded materials

By submitting content, you grant Uplift a worldwide, non-exclusive license to:

  • Store
  • Process
  • Analyze
  • Display
  • Reproduce
  • Improve the service using that content

solely for purposes related to operating, improving, and providing the platform.

You represent that:

  • You have all necessary rights to upload the content
  • Your content does not violate laws or third-party rights
  • You will not upload unlawful or unauthorized material

You agree not to upload:

  • Payment card information
  • Health information
  • Government-issued identifiers
  • Highly sensitive personal information
  • Confidential third-party data without authorization

6. Aggregated & Anonymized Data

You agree that Uplift may generate and use aggregated, anonymized, or de-identified data derived from use of the platform for purposes including:

  • Improving the product
  • Benchmarking
  • Statistical analysis
  • Insights generation
  • Industry reporting
  • Developing future features and models

Such data will not intentionally identify individual users or organizations.

7. AI & Automated Features

Uplift may provide AI-assisted or automated recommendations, summaries, analyses, or experimentation insights.

These outputs:

  • Are informational only
  • May be incomplete or inaccurate
  • Should not be relied upon as guarantees of business outcomes or statistical correctness

You are solely responsible for:

  • Evaluating experiment quality
  • Reviewing outputs
  • Making business decisions
  • Validating recommendations

We may use customer data, experiment metadata, platform interactions, and related information to improve current and future platform functionality, including machine learning and AI-powered systems.

8. Acceptable Use

You agree not to:

  • Reverse engineer the platform
  • Attempt unauthorized access
  • Interfere with platform operations
  • Use the service unlawfully
  • Upload malicious software or harmful content
  • Abuse APIs, automations, or infrastructure
  • Circumvent usage limitations
  • Use the platform to infringe third-party rights

9. Subscriptions, Billing & Trials

Certain features may require a paid subscription.

Subscriptions:

  • Renew automatically on a monthly basis unless canceled
  • May include free trial periods
  • Are billed in advance

You authorize recurring billing for active subscriptions.

Except where required by law:

  • Payments are non-refundable
  • Partial billing periods are not refunded

We may:

  • Change pricing
  • Modify plans
  • Add or remove features
  • Introduce usage limits

with reasonable notice where appropriate.

10. Availability & Service Changes

We do not guarantee uninterrupted access to the platform.

Uplift may experience:

  • Downtime
  • Bugs
  • Delays
  • Data loss
  • Interruptions
  • Feature instability

We reserve the right to modify or discontinue any part of the service at any time.

11. Data Retention & Deletion

Users may delete certain experiment data directly through the platform.

Some account or platform data may continue to be retained:

  • For legal, security, operational, or backup purposes
  • As reasonably necessary to operate the service

Deletion requests may be submitted by contacting us directly.

12. Intellectual Property

The platform, including its software, design, branding, interfaces, algorithms, insights systems, and related technology, is owned by Uplift and protected by intellectual property laws.

These Terms do not grant you ownership of the platform or underlying technology.

13. Disclaimer of Warranties

THE PLATFORM IS PROVIDED “AS IS” AND “AS AVAILABLE.”

TO THE MAXIMUM EXTENT PERMITTED BY LAW, UPLIFT DISCLAIMS ALL WARRANTIES, INCLUDING:

  • MERCHANTABILITY
  • FITNESS FOR A PARTICULAR PURPOSE
  • NON-INFRINGEMENT
  • ACCURACY
  • RELIABILITY
  • AVAILABILITY
  • STATISTICAL CORRECTNESS

We do not guarantee:

  • Experiment outcomes
  • Revenue impact
  • Conversion improvements
  • Accuracy of insights or recommendations
  • Reliability of AI-generated outputs
  • Continuous platform availability

14. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

UPLIFT SHALL NOT BE LIABLE FOR:

  • INDIRECT DAMAGES
  • LOST PROFITS
  • LOST REVENUE
  • BUSINESS INTERRUPTION
  • DATA LOSS
  • CONSEQUENTIAL DAMAGES
  • DECISIONS MADE USING THE PLATFORM

OUR TOTAL LIABILITY FOR ANY CLAIM SHALL NOT EXCEED THE AMOUNT PAID TO UPLIFT IN THE THREE (3) MONTHS PRIOR TO THE CLAIM.

15. Indemnification

You agree to indemnify and hold harmless Uplift and its affiliates from claims, damages, liabilities, and expenses arising from:

  • Your use of the platform
  • Your uploaded content
  • Your violation of these Terms
  • Your infringement of third-party rights

16. Arbitration & Class Action Waiver

Any dispute arising out of or relating to these Terms or the platform shall be resolved through binding individual arbitration in the State of Utah.

You agree:

  • Not to participate in class actions
  • Not to bring claims as a plaintiff or class member in any class proceeding
  • To resolve disputes individually

You waive any right to a jury trial to the extent permitted by law.

17. Governing Law

These Terms are governed by the laws of the State of Utah, without regard to conflict of law principles.

18. Privacy

Your use of the platform is also governed by our Privacy Policy.

19. Changes to These Terms

We may update these Terms from time to time.

Continued use of the platform after changes become effective constitutes acceptance of the revised Terms.

20. Contact

If you have questions about these Terms, contact:

Uplift [EMAIL ADDRESS] [WEBSITE URL]