Privacy Policy

Last updated: May 30, 2026

Uplift (“Uplift,” “we,” “our,” or “us”) values your privacy and is committed to being transparent about how we collect, use, disclose, and retain information.

This Privacy Policy explains what information we collect, how we use it, how we may share it, and the choices available to you when using Uplift, including Experiments, analytics, AI assistant, and related services.

By using Uplift, you agree to the collection and use of information as described in this Privacy Policy.

Information We Collect

Account Information

When you create or use an account, we may collect information such as:

Email address
Account name or organization information
Login, authentication, and session information
Account settings and preferences
Subscription, plan, and billing status
Communications you send to us

Experiment Data

Uplift is designed to help users store, organize, and analyze A/B testing results and experimentation history. Information you provide to the platform may include:

Experiment names and descriptions
Hypotheses, learnings, notes, and summaries
Aggregate experiment metrics and results
Conversion, revenue, confidence, and performance data
Experiment classifications, tags, metadata, and status information
Start dates, end dates, page types, device types, and other experiment details
Uploaded screenshots, files, or other experiment-related materials
Freeform text entered into the platform

You are responsible for the information you submit to Uplift and for ensuring that you have the necessary rights and permissions to submit it.

AI Assistant Inputs and Outputs

Uplift includes an AI assistant that can help users ask questions about experiment history, identify patterns, summarize past test results, suggest what to prioritize next, draft or refine hypotheses, generate analysis, and provide other experimentation-related recommendations.

When you use the AI assistant, we may collect and store:

Prompts, questions, and instructions you submit
AI-generated responses and outputs
Feedback you provide on AI outputs
Related account, experiment, usage, and interaction context
Logs and diagnostic information related to AI assistant usage

The AI assistant may process information from your Uplift account, including experiment data, uploaded content, notes, metrics, results, metadata, screenshots, files, account information, subscription information, billing status, and other information available within the platform. Although we may try to limit what information is provided to the AI assistant where appropriate, you should assume that information in your Uplift account may be visible to or processed by the AI assistant.

AI assistant prompts, outputs, and related logs are tied to your account and may be retained indefinitely unless we decide to delete them or are required to delete them.

Uploaded Content

Users may upload screenshots, files, or other experiment-related content to Uplift. Uploaded content may be stored, analyzed, displayed back to you, included in your experiment history, used to generate insights, or processed by AI-powered features.

Please do not upload or submit sensitive information unless necessary and appropriately authorized. This includes:

Sensitive personal information
Financial information
Health information
Government identification numbers
Confidential customer data
Regulated data
Trade secrets or highly confidential business information that should not be processed by third-party systems

If you choose to submit sensitive or confidential information, you are responsible for ensuring that you have the right to do so and that your use of Uplift complies with applicable laws, agreements, and internal policies.

Billing Information

Payments and subscription processing are handled by third-party payment providers such as Stripe. We do not directly store full payment card information on our servers.

Stripe may collect and process billing information, payment details, and related transaction data in accordance with its own privacy policy and terms.

Usage, Analytics, and Technical Information

We may automatically collect limited technical and usage information related to your use of the platform, such as:

Browser and device information
IP address
Pages visited
Referring URLs
Session activity
Authentication and session information
Feature usage and interaction data
Diagnostic, performance, and error information
Storage, security, and operational data necessary to operate the product

We may use analytics and tracking technologies, including Google Analytics, to better understand how users interact with the platform, improve functionality, measure product usage, and evaluate performance.

We may also use cookies, local storage, pixels, SDKs, or similar technologies to support platform functionality, analytics, security, and future product improvements.

How We Use Information

We may use information we collect to:

Provide, operate, maintain, and improve Uplift
Authenticate users and secure accounts
Store, organize, and display experiment history
Generate dashboards, summaries, insights, recommendations, and experimentation analysis
Power and improve the AI assistant and other AI-enabled features
Respond to user prompts, questions, and requests
Analyze experiment patterns, outcomes, and historical results
Suggest future tests, priorities, hypotheses, and areas for exploration
Process billing and subscriptions
Provide customer support and respond to inquiries
Debug issues, monitor performance, and improve reliability
Detect abuse, fraud, security incidents, or misuse of the platform
Develop new features, products, models, tools, and services
Train, evaluate, test, or improve internal systems, algorithms, machine learning models, and AI-powered features
Generate aggregated, de-identified, or anonymized analytics and benchmarks
Communicate important product, legal, security, or account-related updates
Comply with legal obligations and enforce our terms

AI and Product Improvement

Uplift may use AI-powered features, including an AI assistant, to help provide insights, summaries, recommendations, and experimentation analysis.

To provide these features, we may process your account data, experiment data, uploaded content, usage data, prompts, AI outputs, and related metadata through internal systems and third-party AI service providers, including OpenAI.

We may use information submitted to or generated by the AI assistant to improve Uplift, including by:

Improving AI responses, recommendations, and insights
Evaluating AI output quality
Debugging and monitoring AI assistant behavior
Developing new AI-powered features
Training, testing, fine-tuning, or improving internal models, prompts, workflows, ranking systems, or analysis tools
Creating aggregated or de-identified learnings about experimentation patterns

The AI assistant is part of the Uplift product. We do not currently offer an opt-out from AI processing or AI-related product improvement uses where those uses are part of providing, operating, securing, or improving the platform.

We may also use aggregated, anonymized, or de-identified information to improve Uplift, develop benchmarks, identify trends, or create insights that may be shared with other users or customers. We do not intend to identify you or your organization in such aggregated or de-identified outputs unless you authorize us to do so.

AI-generated outputs are provided for informational and experimentation-support purposes only. They may be inaccurate, incomplete, or unsuitable for your specific situation. You are responsible for reviewing and validating AI-generated outputs before relying on them.

Third-Party AI Providers

Uplift uses third-party AI service providers, including OpenAI, to help power AI features.

Information sent to third-party AI providers may include prompts, experiment data, uploaded content, screenshots, files, notes, metrics, account context, usage information, metadata, and AI-generated outputs.

Third-party AI providers may process this information according to their own terms, privacy policies, data processing terms, and technical settings. Depending on the provider and configuration, they may retain inputs and outputs for a period of time, review them for abuse, security, or quality purposes, or use them as otherwise permitted by their terms and our agreement with them.

We may change, add, or remove AI providers over time.

Human Review and Internal Access

Authorized Uplift personnel may access account information, experiment data, uploaded content, AI assistant prompts, AI outputs, logs, and related information when necessary or useful to:

Operate, maintain, and improve the platform
Provide support
Debug errors or investigate issues
Monitor AI assistant performance
Improve product quality
Detect abuse, fraud, or security issues
Enforce our terms
Comply with legal obligations

For example, Uplift personnel may review AI assistant conversations and logs to understand how the assistant is performing, troubleshoot issues, or improve the product.

Sharing of Information

We do not sell personal information.

We may share information with trusted service providers that help us operate, secure, analyze, improve, and support the platform, including:

Hosting providers
Database and infrastructure providers
Authentication providers
Payment processors
Email delivery providers
Analytics providers
AI service providers
Logging, monitoring, and error-tracking providers
Storage providers
Customer support and operational tools

These providers may process information on our behalf to provide services to us, subject to their terms and our agreements with them.

We may also disclose information:

To comply with legal obligations, subpoenas, court orders, or government requests
To protect the rights, safety, security, or property of Uplift, our users, or others
To investigate fraud, abuse, security incidents, or violations of our terms
In connection with a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar business transaction
With your consent or at your direction

Data Retention

We retain information for as long as necessary or useful to provide, operate, improve, secure, and develop Uplift, unless a different retention period is required by law or agreed in writing.

Currently:

Experiment data and uploads may be retained indefinitely unless deleted or deletion is requested
AI assistant prompts, outputs, feedback, and related logs may be retained indefinitely
Account data may be retained for as long as the account exists and for a reasonable period afterward
Billing-related information may be retained as required for accounting, tax, legal, or compliance purposes
Usage, analytics, diagnostic, and security logs may be retained for operational, security, legal, and product improvement purposes
Users may delete individual experiments directly within the platform where that functionality is available
Users may contact us to request deletion of additional account data

Deletion requests may not result in immediate or complete deletion from backups, logs, analytics records, de-identified datasets, aggregated data, legal records, billing records, or information we are required or permitted to retain.

Retention practices may evolve as the platform develops.

Security

We take reasonable technical and organizational measures to help protect information stored within Uplift. However, no system can guarantee absolute security.

Users are responsible for maintaining the security of their devices, accounts, login methods, and access credentials.

International Users

Uplift is operated from the United States. If you access Uplift from outside the United States, you understand that your information may be transferred to, stored in, and processed in the United States or other jurisdictions where we or our service providers operate.

These jurisdictions may have data protection laws that differ from those in your location.

Your Rights

Depending on your location, you may have certain rights related to your personal information, including the right to:

Access your information
Correct inaccurate information
Request deletion of certain information
Object to or restrict certain processing activities
Request a copy of certain information
Request data portability
Withdraw consent where processing is based on consent

We may need to verify your identity before fulfilling a request. Some requests may be limited by legal, security, technical, billing, fraud-prevention, backup, or operational requirements.

To exercise these rights, contact us at support@withuplift.co.

Cookies and Analytics

Uplift uses cookies, local storage, analytics tools, and similar technologies to:

Operate the platform
Authenticate users
Remember preferences
Understand product usage
Improve platform functionality
Measure performance and engagement
Debug issues
Support security and fraud prevention

We currently use Google Analytics to help analyze how users interact with the platform.

Third-party analytics providers may collect information such as:

IP address
Browser type
Device information
Pages visited
Referring URLs
Interaction events
Session information

As the platform evolves, we may introduce additional analytics, advertising, retargeting, or measurement technologies. This Privacy Policy may be updated to reflect those changes.

Sensitive Information

Uplift is not designed to store or process sensitive personal information, regulated personal data, protected health information, payment card numbers, government identification numbers, or confidential customer-level data.

Because Uplift includes freeform notes, uploads, screenshots, and AI assistant prompts, users may technically be able to submit sensitive or confidential information. Please do not submit sensitive information unless necessary and appropriately authorized.

You are responsible for reviewing the content you submit to Uplift and ensuring that it is appropriate for processing by Uplift and its service providers, including AI providers.

Children's Privacy

Uplift is not intended for children under 13, and we do not knowingly collect personal information from children under 13.

If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete it.

Changes to This Policy

We may update this Privacy Policy from time to time.

If we make material changes, we may provide notice through the platform, by email, or by other appropriate means. The updated policy will be effective when posted unless otherwise stated.

Continued use of Uplift after updates become effective constitutes acceptance of the revised policy.

Contact

If you have questions about this Privacy Policy or your data, contact us at:

support@withuplift.co